Stop Wandering Through Conferences and Hoping Networking Happens

Wearing a conference badge is not a strategy. Here's what works to build your network meaningfully.

Conferences require a real investment: registration fees, travel, time away from your team, and tolerating at least one lunch involving a mysterious vinaigrette. You should know exactly what return you expect on that investment before you ever pack a bag. But before we put on that lanyard, the majority of time ‘planning’ is reviewing the agenda, figurin…